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AMP Anchor Ads now available in Google Adsense: check how to implement AMP Anchor Ads on your website

Google AdSense has announced that anchor advertising will now be supported on AMP pages using Google AdSense Auto advertisements.
AMP Anchor Ads now available in Google Adsense: check how to implement it on your website
Anchor Ads for AMP pages

Google AdSense has announced that anchor advertising will now be supported on AMP pages using Google AdSense Auto advertisements. Anchor advertisements will begin to display on your webpages if you're utilising Auto ads for AMP starting April 11, 2022.

There was a email from Google Adsense send to every publisher mail box who are using AMP ads in their website. Before the announcement we to implement anchor ad on AMP pages we need a extra amp tag called AMP Sticky Ad. But after this announcement now publishers can remove the Sticky Ad script from their site. Because now AMP auto ad script will handle Anchor Ads and sticky bottom ad.

In that case some publishers may face problem with header logo. Because anchor ad may hide your header logo and break user experience. In non amp page we can easily solve this problem using [ overlays: {bottom: true} ] in head tag. After using this code anchor ad will appear bottom of your website and it can increase your revenue and not break user experience also.

As you know AMP Anchor Ads was recently launched, so there was not any type of code to show anchor ad on bottom of your webpage. But we will try to connect with adsense support as soon as possible and also provide the AMP bottom ad code here if available.

According to Google, this might lead to a "increase in your AMP income." This change will affect any sites with Auto advertising for AMP enabled in your AdSense account, according to Google. AdSense Auto advertisements for AMP are automatically placed on your AMP sites. After you've included the AMP auto script and ad code, Google will show advertisements on your AMP pages at the best moments, when they're most likely to work effectively and deliver a positive experience, according to the firm.

How to implement AMP Anchor Ads in your website?

  1. Go to adsense dashboard
  2. Click Ads
  3. Then click AMP is on
  4. Here you can see new section called Anchor Ads
  5. Click get AMP code
  6. Paste script under head tag and paste Amp auto ad code under body tag
Now wait atleast one hour to reflect changes in your AMP website.

Google Adsense email regarding AMP Anchor Ads

Anchor ads will start serving on your AMP sites

Your AMP sites will start showing anchor ads

Based on feedback from publishers with AMP sites, we’ve updated Auto ads for AMP to support anchor ads.

If you'd prefer not to show anchor ads on your AMP site, you can turn this option off using the controls on the “Auto ads for AMP” page.

What does this mean for me?

• From April 11th 2022, if you're using Auto ads for AMP, anchor ads will start to appear on your sites.

• You may see an increase in your AMP revenue.

• The change will apply to all sites that have Auto ads for AMP enabled in your AdSense account.

What should I do next?

• There's no action required from you for this change to take effect on your sites.

• See how AMP anchor ads are performing in this report in your account.